Insidecy


Cansei De Ser Sexy
November 26, 2007, 4:00 pm
Filed under: Apple, Music, TV

If you’ve been watching any TV the last month or two, you’ve probably seen the commercial for the new iPod Touch. Here’s a neat little fact about that commercial. The concept was originally made up by 18-year old UK first year political science student Nick Haley who created the commercial using clips from the apple website and Final Cut Pro on his MacBook.

He made the commercial in September of this year and uploaded it to YouTube. It received a lot of hits, but most importantly, it caught the eye of some execs at Apple. They contacted Nick and flew him out to California to oversee and be involved in making his amateur commercial ready for national airplay. What a great way to build a relationship with your customers, eh?

The New York Times did an excellent article that you can read here. See if you can spot the differences between Nick’s commercial and Apple’s.

What’s most interesting, in my opinion, is the song used for the ad. Haley said that he was inspired to create the commercial after hearing the lyric, My music is where I’d like you touch, from the song “Music is My Hot Hot Sex” by the Brazilian band CSS. If you check out the comments on YouTube for the commercial, they’re not about how cool the iPod touch is or how everyone wants one, rather the comments are about the song, who sings it, how much they love it, etc.

CSS stands for Cansei de Ser Sexy which means “Tired of Being Sexy.” I’ve listened to the band’s debut self-titled album and it is hot. CSS excels at a sound that most aren’t familiar with: Electropop. Other Electropop bands you may have heard of include LCD Soundsystem, Le Tigre, and The Postal Service.

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Check ’em out. They’re pretty sick. Plus, the lead singer Lovefoxxx is quite pretty. 🙂

Listen to “Music is My Hot Hot Sex” at imeem.com

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My mind… is blown.
January 10, 2007, 7:59 am
Filed under: Apple, Music, Technology

Yesterday at the MacWorld Expo 2007 in San Francisco, Apple CEO Steve Jobs announced something absolutely ridiculous. And by ridiculous, I mean it is probably the best thing since sliced bread.

A couple months ago, I watched this concept video for iTalk, a fan’s rendition of what he envisioned an Apple produced cell phone to be. Check out the clip:

*By the way, the name of the song in this faux advertisement is “In the Waiting Line” by English electronica band Zero 7. Their stuff is downtempo and really chill. I love sleeping to it.*

I knew then that if the real deal was anything like that, it’d be totally awesome… And well today, I found out about the actual real deal

Coming this June is the new iPhone. Can Apple seriously bring us anything cooler than this? It’s a widescreen iPod, an incredibly user-friendly cell phone, and a mini-internet device all rolled into one small, fits-in-the-palm-of-your-hand product.


I watched the entire keynote that Steve Jobs gave yesterday online and my brains are completely splattered along the back of my wall. That is how mind-blowing this new technology is.

Apple has been working hand-in-hand with top companies Cingular, Google, and Yahoo! to bring us this incredible new innovation. The new iPhone is going to be available exclusively with Cingular. I just switched my service provider over from T-Mobile to Cingular today actually before even knowing about this. I’m so glad I did, because once June comes around, this baby is MINE.

Here’s a montage of the clips found from the apple site that someone put together up on Google Video.

Steve Jobs is truly a visionary for those of us growing up in this technology/information age. I can’t wait to see what he and the rest of the Apple crew come up with. This is the stuff that changes the world as we know it! He mentioned a quote in his keynote that I really liked:

“I skate to where the puck is going to be, not where it has been.”
-Wayne Gretzky

That’s our generation right there… coming up with new and exciting stuff. It’s fun.

Do some more diggin’ on your own:
Apple’s iPhone Page
http://www.apple.com/iphone

Steve Jobs’ Keynote for MacWorld 2007
http://www.apple.com/quicktime/qtv/keynote/

TIME Magazine Article
http://www.time.com/time/business/article/0,8599,1575410,00.html

Engadget (with pictures from Jobs’ keynote)
http://www.engadget.com/2007/01/09/the-apple-iphone/

More Engadget pictures of the iPhone
http://www.engadget.com/photos/first-iphone-pics/