Insidecy


Cansei De Ser Sexy
November 26, 2007, 4:00 pm
Filed under: Apple, Music, TV

If you’ve been watching any TV the last month or two, you’ve probably seen the commercial for the new iPod Touch. Here’s a neat little fact about that commercial. The concept was originally made up by 18-year old UK first year political science student Nick Haley who created the commercial using clips from the apple website and Final Cut Pro on his MacBook.

He made the commercial in September of this year and uploaded it to YouTube. It received a lot of hits, but most importantly, it caught the eye of some execs at Apple. They contacted Nick and flew him out to California to oversee and be involved in making his amateur commercial ready for national airplay. What a great way to build a relationship with your customers, eh?

The New York Times did an excellent article that you can read here. See if you can spot the differences between Nick’s commercial and Apple’s.

What’s most interesting, in my opinion, is the song used for the ad. Haley said that he was inspired to create the commercial after hearing the lyric, My music is where I’d like you touch, from the song “Music is My Hot Hot Sex” by the Brazilian band CSS. If you check out the comments on YouTube for the commercial, they’re not about how cool the iPod touch is or how everyone wants one, rather the comments are about the song, who sings it, how much they love it, etc.

CSS stands for Cansei de Ser Sexy which means “Tired of Being Sexy.” I’ve listened to the band’s debut self-titled album and it is hot. CSS excels at a sound that most aren’t familiar with: Electropop. Other Electropop bands you may have heard of include LCD Soundsystem, Le Tigre, and The Postal Service.

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Check ’em out. They’re pretty sick. Plus, the lead singer Lovefoxxx is quite pretty. 🙂

Listen to “Music is My Hot Hot Sex” at imeem.com

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